England Expects: Launching the 2024 Commemorative Beer

In a tribute that merges poignant history with the excitement of modern sport, Batemans Brewery proudly announces the launch of the 2024 England Expects beer. This special brew coincides with the D-Day Landings Commemorations, honouring the bravery and sacrifice of soldiers who stormed the Normandy beaches in 1944, while also rallying support for England’s journey in the upcoming Euros.

England Expects is a carefully crafted 4.0% ABV amber beer, made with a blend of English malts and the finest hops, Jester and Bramling Cross. This combination results in a “Beautiful Beer to Celebrate the Beautiful Game,” embodying the spirit of resilience and hope that characterizes both the historical and contemporary contexts it honours.

As England’s football team, led by Gareth Southgate, heads to the Euros, fans are filled with optimism, hoping for the first major victory since 1966. The name “England Expects” resonates deeply, recalling the legendary signal sent by Admiral Horatio Nelson before the Battle of Trafalgar, and now serving as a rallying cry for football supporters nationwide.

The launch of this commemorative beer is not just a nod to England’s rich heritage but also a celebration of unity and shared aspirations. It encourages football fans and history enthusiasts alike to raise a glass to both the heroic past and the hopeful future.

“We wanted to create a beer that not only celebrates our national sport but also pays homage to the incredible bravery displayed on D-Day,” said Stuart Bateman, Managing Director of Batemans Brewery. “England Expects is a testament to the enduring spirit of our nation, blending tradition and innovation in every sip.”

Available now, England Expects is set to be the drink of choice for those watching the Euros, providing a flavourful way to toast England’s potential victory while reflecting on the monumental events of 1944.

Join us in celebrating this unique moment in history with a pint of England Expects – a beer brewed for the beautiful game and in remembrance of the brave.

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